Privacy Policy
Privacy Policy
This policy was last updated on 2022
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At Power Car Rental we respect your privacy. We have implemented this privacy policy (“Privacy Policy”) to explain our data collection and use practices. You can learn more in the sections below.
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WHAT INFORMATION WE COLLECT
​​Information Collected About You
You may provide us with certain information in connection with a transaction or in your interactions with our websites and at our locations. We collect the following types of personal information from you:
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Your name, contact information, date of birth, driver's license number and expiration date and emergency contact information;
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Vehicle rental information, including the location of where the vehicle is rented, date of rental, type of rental and your preferences;
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Your credit card details, online user account details, membership/corporate ID numbers, passport information and frequent flyer or travel partner affiliations
As a (“Power Car Rental”), Power Car Rental may share with us your reservation and booking information. For these transactions, we and Power Car Rental are independent data controllers. We also share information about you with Power Car Rental, as described below in the section titled “Who We Share Information With”.
Third parties provide us with additional information about you, including:
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Referral sources, such as third party online booking sites (who provide us general contact information and a booking confirmation number to facilitate the rental), your employer (general contact information), and your insurance provider (general contact and policy information).
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Where applicable, our Refer-A-Friend programmes.
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Hotel, airline and membership clubs, who provide us your general contact information and booking information.
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Credit reporting agencies, who, for fraud prevention purposes, provide us with identity-related information.
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Service Providers, such as customer support (customer service-related information and enquiries made by you) and marketing providers (information to assist us to better communicate our products and services).
With your consent, we will access location-based information or collect location markers from your mobile device or based on your IP address. We will use this information to provide you with notifications related to our locations, return information, local offers or other information that we think will be helpful in providing you with better services. We do not use this information to specifically locate you for any reason other than to provide you the service. With your consent, our application will utilize your device's camera. If you have allowed us to utilize your location information or your device's camera in the past and wish to revoke the permissions, please change the settings on your device.
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Vehicle Data
Our vehicles may be equipped with technology that collects and transmits data. ("Vehicle Data Systems"). This may include information collected from event data recorders, global positioning devices, OnStar systems, or any other similar technology. Some or all Vehicle Data Systems functionality will be active during rental periods. When installed and where permissible, Vehicle Data Systems will enable us to collect and use information such as (1) location information, (2) collision information, and (3) vehicle operation information, such as operational condition, mileage, tire pressure and fuel status and other diagnostic and performance information. Once collected, this information may be combined with information you have provided us and used to generate safety, performance, and other similar information so that we can deliver better services. Our use of information collected from the vehicle may include sharing information with their parties such as service providers, partners, and as otherwise explained in this privacy policy. Our use of the information may also include storage of this information after the expiration of the rental agreement. Your use of the Vehicle Data Systems made available to you is subject to the terms and conditions and privacy policy posted by the applicable Vehicle Data Systems provider and/or vehicle manufacturer (in the case of OnStar, information is available at www.onstar.com), which may include system and service limitations, warranty exclusions, limitations of liability, wireless service provider terms, privacy practices, descriptions of use and sharing of information and user responsibilities. See a list of manufacturers from which we purchase vehicles on the Vehicle Manufacturers page.
We are not responsible for any data that is left in the vehicle as a result of your use. We cannot guarantee the privacy or confidentiality of such information and you must wipe it before you return the vehicle to relevant provider. Telematics Data will be shared with emergency service providers, others who assist in responding to an accident, telematics service operators or those with whom we have a legal or contractual obligation to provide such data.
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HOW WE USE INFORMATION ABOUT YOU
We use the information we collect from you or about you to provide you with our services and for the following purposes:
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Where it is necessary for us to enter into a contract with you and provide services to you for the duration of the contract, including
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To assist the transactions that you request, such as reserving, renting, purchasing or leasing motor vehicles.
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To provide customer service related to your interactions with us or to respond to your enquiry.
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To enrol you in our loyalty programmes and send non-promotional information relating to your ongoing membership of these programmes.
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Where necessary for us to comply with a legal obligation, including
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To share information about your vehicle's location with emergency services in the event that you are involved in a road accident.
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To share information with government and regulatory authorities when required by law or in response to legal process, obligation, or request.
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Where it is necessary for our legitimate interests, as listed below, and where our interests are not overridden by your data protection rights, including
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To communicate important information about your rental, such as arrival and return alerts.
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To assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services.
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To compile statistics and analysis about our customers' use of our websites, products and services.
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To develop a profile of you and your interactions with us so that we can provide tailored offers, opportunities and services that may be of interest to you.
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To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises and we maintain Do Not Rent lists of customers that are non-payment or safety risks.
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To share your information with third parties in order to prevent fraud and protect our business interests and rights, privacy, safety and property, or that of the public. We will do this to collect unpaid bills, to avoid liability for penalties you incur (e.g. traffic citations) and for claims processing purposes.
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To share your information with third parties in order to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our websites' terms and conditions. To share your information with third parties in order to prevent fraud and protect our business interests and rights, privacy, safety and property or that of the public. We will do this to collect unpaid bills, to avoid liability for penalties you incur (e.g. fixed penalty notices for driving offences) and for claims processing purposes. To share your information with third parties in order to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our websites' terms and conditions. We will also disclose your information to third parties if the rights of another individual may be violated.
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To enable us to use telematics.
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Where you have given consent, including
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To send you certain promotional or targeted marketing communications, opportunities and services that may be of interest to you.
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To send you text messages in order to provide you with time sensitive communications related to your transaction (e.g., construction delay at airport branch), extended rental opportunities, customer experience surveys, marketing promotions such as coupons, discounts, last-minute specials or loyalty and rewards information.
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Retention of Your Personal Information
We retain your personal information for as long as we need to fulfil our business purposes, as set out below:
Marketing purposes: We keep data linked to cookies and other online identifiers for up to three years. We keep other marketing information, such as email subscription and loyalty enrolment data for up to 7 years after your last interaction with us.
Rental transactions: We keep the data associated with your rental agreement for up to 7 years from the date of the rental, subject to other local legal requirements. We keep records of payments you have made for 2 years from the date of the transaction (depending on the location of the rental).
Customer service related queries: We keep general queries for 3 years, unless you make a complaint, in which case, we keep complaints data for 7 years.
Disputes & law enforcement: If we are involved in litigation or a governmental or regulatory investigation, then we keep data throughout the period of litigation or investigation and for 5 years after that. If a settlement means that we have to keep data for longer, then we keep data for the period required to administer the settlement. If we provide data to law enforcement agencies, then we keep a record of this for one year beyond the end of the investigation.
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SOCIAL MEDIA WIDGETS 
Our websites may include social media features, such as the Facebook button. These features may collect your IP address, pages you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it. 
If you use one of these social media sites and do not want them to collect data through our website and link it to your member data, you must log out of your user account before visiting our website and delete the relevant cookies. You can also block social plug-ins with browser add-ons. See the social media site for their plug-in instructions or see our Cookie Policy for more information.
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WHO WE SHARE INFORMATION WITH
Affiliates
We share the information we collect about you with our affiliates (“Affiliates”) for the purpose of providing the transactions you have requested and (with your consent) for marketing purposes.
Power Car Rental
We share your personal information with Power Car Rental for the following purposes:
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To manage your rental and for Power Car Rental to communicate with you about or assist with your rental.
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In relation to any incident arising from your dealings or an additional authorized driver's dealings with Power Car Rental if Power Car Rental thinks that, as a result of such incident, you or an additional authorized driver could be a risk for future rentals.
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In order for Power Car Rental and its third-party service provider to carry out phone customer satisfaction surveys.
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To send you marketing communications about similar products or services which Power Car Rental thinks may be of interest to you, including targeted advertising on Power Car Rental sites, selected partner sites and social networks.
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To compile statistics and analysis about you – and any applicable additional authorized drivers’ – use of Power Car Rental products and services, including statistics based on anonymized data, which enable Power Car Rental to provide you and other customers in the future with better customer service, products, features and functionalities.
When sharing such information with Power Car Rental, we Power Car Rental operate as independent data controllers. Power Car Rental maintains its own privacy policy in respect of the information we provide Power Car Rental.
Our Service Providers and Business Partners
We will share your information with third parties, such as (1) payment, administrative and technical support providers, (2) our insurance, corporate rental or other customers or partners to facilitate the rental transaction, (3) communication providers which send email and other marketing and service-related communications to you on our behalf, (4) customer support providers in order to provide you customer service, (5) debt collection providers, (6) claims processors, and (7) our advertising and marketing partners and third-party media properties, including social media sites, with whom we share aggregated or de-identified information about our customers, to allow them to send targeted advertising messages on our behalf, to analyze, enhance and manage our data, conduct mobile analytics services and to maintain and improve our services (subject to confidentiality agreements as appropriate).
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GLOBAL DATA TRANSFERS AND PROCESSING
The information you provide us or that we collect may be transferred or accessed by entities around the world, including:
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Power Car Rental: If you book a reservation with us or with an Direct service provider's owned location, we will transfer your personal information to Power Car Rental. Power Car Rental is based in India and has affiliate/Third Party locations in the United States and Canada.
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Third Party Service Providers: We utilise third party service providers who are located outside the countries where we have corporate-owned locations, such as call centre support, claims processors and IT providers.
YOUR RIGHTS
Your rights may include the right to: 1) ask us for a copy of your personal information, 2) request that we correct your personal information, 3) request that we erase certain categories or types of information, 4) request that we restrict certain processing, 5) obtain the information you provide in a structured, machine readable format and 6) to transfer some of this information to other organizations. You have the right to object to processing of personal information on the basis of our legitimate interests. Where we have asked for your consent to process information, you have the right to withdraw this consent at any time.
You can exercise these rights by contacting us directly using the link at the bottom of this page. We will respond to your request within 30 days or as required by local law.
We reserve the right not to allow access to your information or to limit your rights (e.g. if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your personal information even if you withdraw your consent.
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MARKETING PREFERENCES
You have the right to object to direct marketing as well as profiling we perform for the purposes of direct marketing. You will be able to opt out of direct marketing communications by following the instructions in each communication you receive. You may also contact us directly using the link at the bottom of this page.
You can opt out of display ads you see on non-Power Car Rental sites by clicking on ad choices icon in the ad or through the privacy settings on the site.
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CHANGES TO THESE POLICIES
As necessary, we will update this Privacy Policy to reflect changes in our privacy practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site or as otherwise may be required or permitted by law, prior to the change becoming effective. We encourage you to periodically review this site for the latest information on our privacy practices.